But because of the prohibitive cost of graphic designers. More than 50% of companies source design work in-house or do it themselves.

Also, more than 60% of B2B and 80% of B2C of digital marketers value the use of visual assets like print design in content marketing.

What If I told you that more than 90% of people that obtain brochures become aware of a business!

Not only have that, but 80% of people considered visiting the business they saw earlier in brochures.

So, what are you going to do with these numbers?

Before you start thinking about numbers and your print design strategy, and what it will look like, you need to figure out a few things about your customers and your specific goals.

Just like any other marketing material, a print design should be:

• Targeted to a specific segment of the market.
• Aimed at driving some specific metrics.

Whether a company segments its market by its customer’s age, income, location, or specific demographics, the print design messaging, story and imagery should be designed with a specific customer segment in mind.

For example, an education brochure targeting 18-22-year-old undergraduates should look very different than one targeting 25-35-year-old Ph.D. students.

So every company’s first step in creating a powerful marketing print design should always be to work out who you’re trying to target.

Next, they have to identify a single measurable metric that they want to boost. Ideally, they should use the print design to compel potential customers to complete a specific action.

Like heading to the company website or signing up for their email newsletter, ultimately, the goal is to generate more leads.

This may sound overwhelming, and it certainly is!

But that is why we are here…

So, how are we solving to help you?

We know that this process might seem stressful and definitely take a lot of time and resources, but we will not leave you alone!

We will take the heavy weight off your shoulders, and we will work closely with your company to create and produce a truly customized and effective print design that will better suit the needs of your company.

When making a print design, our company focuses on three important things:

• The message: your print design should have a thoughtful, crafty message that your audience will connect with.
• The content of your print design should have unique, meaningful images or illustrations that will hook your audience from the get-go.
• The outcomes: we want your company to generate more leads. So, your pro print design should highlight what clients will gain from your service.

So, what are you waiting for?

Start your journey to a successful ad campaign by filling up the form below to get a 30-minutes consultation with one of our highly specialized graphic designers and specialists in the education industry.