Did you know that by 2021, there will be about 7 billion mobile users worldwide, and by 2022 annual mobile app downloads are projected to reach more than 250 billion downloads!
That is a more than 40 percent increase from 178 billion downloads in 2017.
Did you also know that mobile apps account for more than 55 percent of all digital media usage!
We use our phones at home, work, while we are eating, in bed, and everywhere, and 90% of this time is spent on apps.
Mobile users do not just find their devices user-friendly and convenient; they depend on them heavily for everything they do in life, from shopping to ordering an Uber car. As a result, everything is being done on mobile phones nowadays.
And given the continued increase in dependence on mobile apps, any company must adapt their business models to match key audiences’ behavior.
Suppose a large majority of your audience uses their mobile phones more than any other device. In that case, your company needs to adjust its methods accordingly and communicate with its audience based on their preference.
This is exciting and encouraging statistics and news for anyone who developed an app or plans on developing one.
But to be successful in this space, certain things need to happen.
- You have to get your target audience to download your app
- And most importantly, you have to get them to use your app
These two points seem so simple. Right?
Sure, we know that regular folks are using apps more than ever before, but that’s just barely scratching the surface in terms of the available data on this usage.
What we mean is, you cannot develop an app based on this information alone.
You cannot say, “people like to read, so I am going to open a book store.”
You need to better understand precisely how and why people are downloading and using mobile apps.
And that is why you need the help of professionals who will ensure that their strategies and your company’s visions are uniformly aligned with the character of your company and the behaviors of your audience.
Fortunately, you are in the right place!
We recognize that every company has its unique brand identity, target audiences, goals, and specific outcomes.
And that is why our methodology is rooted in developing a nuanced understanding of each company’s identity and its goals.
So, we will take the heavy weight off your shoulders, and we will work closely with your company to create and develop a truly customized and effective mobile application that will suit your company’s needs better.
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